Fundraising… visto pelo outro lado do oceano….

• Donors donate.
• Donors love to donate.
• Giving feels good.
• Giving is good.
• Creating opportunities for giving is a great service to humanity.

Jeff Brooks is creative director at Merkle|Domain, a direct-response agency serving the nonprofit world. In http://www.ssireview.org/opinion/entry/cruelty_to_donors/, acedido a 25 de Junho de 2007